Did you know that the Facebook website can look different to you and me?
Facebook uses A / B Testing to constantly evolve its product. When they release a new version, it is only shown to a very small segment of users. They gather #data on #user #behavior, and if the select users like the new version, it is released for mass use.
#ABTesting could be game-changing for you too. Instagram, Google, Social media marketers, and many more are using it to create better value.
Photo by Jason Dent on Unsplash